Spore launched one of the first sophisticated functional & specialty (‘super-food’) mushroom cultivation operations in Canada, capitalizing on the momentum of super-food mushrooms (as opposed to button mushrooms) by becoming one of the only certified and scaled (~9,000 sq.ft) Ontario suppliers for grocery, food service and the ingredient market in North America.

The design objective for Spore was to create an identity that exudes smart sophistication, just like their mushroom operations. The logo mark, with its captivating circles forming the 'S,' is more than a visual; it's a story of growth and innovation. This design identity is a declaration that Spore is not just about cultivating mushrooms; it's about pushing the boundaries of what's possible, and doing so with style and intelligence. It's a brand that stands as a beacon of sophistication in the world of mushroom cultivation.